Strategic management in tourism: How to create a competitive advantage of tourism destinations
نویسندگان
چکیده
منابع مشابه
Web Marketing Tourism Destinations
Abstracl Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool....
متن کاملSmart Tourism Destinations
The rapid development of technologies introduces smartness to all organisations and communities. The Smart Tourism Destinations (STD) concept emerges from the development of Smart Cities. With technology being embedded on all organisations and entities, destinations will exploit synergies between ubiquitous sensing technology and their social components to support the enrichment of tourist expe...
متن کاملSecurity as a Factor of Competitive Advantage in Tourism
Security and protection demands in tourism industry are very high due to the vulnerability of its infrastructure in light of security challenges and threats. Actual threats appear in the form of endangering the values that compose a train of products and services in tourism – from the moment of buying/selling a package tour, transfer of passengers and luggage to their destination, to stay in ho...
متن کاملSmart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services
Bringing smartness into tourism destinations requires dynamically interconnecting stakeholders through a technological platform on which information relating to tourism activities could be exchanged instantly. Instant information exchange has also created extremely large data sets known as Big Data that may be analysed computationally to reveal patterns and trends. Smart Tourism Destinations sh...
متن کاملEnvironmental Management and the Competitiveness of Nature-Based Tourism Destinations
Environmental management at nature-based tourism destinations includes a private and a public component. The former refers to voluntary environmental protection activities carried out by individual (and groups of) tourism operators. These activities are motivated by the dependence of the product provided by the tourism industry on the quality of the natural environment. Public sector management...
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ژورنال
عنوان ژورنال: Poslovna ekonomija
سال: 2017
ISSN: 1820-6859,1821-1798
DOI: 10.5937/poseko11-12360